Inside the Anthillz: The Team’s Blog

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How to Build a “Firmer Handshake” with Anthillz

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Our own Alex Hillman wrote a great blog post about the importance of trusted networking, using the metaphor of a “Firmer Handshake”:

The problem we identified is that most of the “online social networking” being done in business is weak handshakes. Even LinkedIn, while it has testimonials, puts the focus on building huge numbers of connections (hence the 500+ badge). We’re not going to take down LinkedIn, but we certainly can help focus its users on what’s really important.

Real social networking takes work, and much more than a business card exchange to be effective in the long term. Just because you gave me your card doesn’t mean I think you’re the best person for the job. In Anthillz, adding someone to your “trusted colleague” network has a barrier to entry: you have to write something about that person. And in order for the connection to be completed, they need to write something back. The system does what it can to enforce a balanced social economy. Over time, it’d be nice to pull back the reins, but I think we need to break some bad social networking habits first.

Read the full post over at Alex’s blog.


Written by Blake Jennelle

September 23, 2008 at 4:56 pm

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